Maruti Suzuki, the largest passenger car manufacturer of India, aims to attain 40% market share of the auto industry in 2012. In the list of top selling cars, the company expects its popular models to occupy the first four positions in the top five.
The compact hatchback of the company Swift has already outperformed the competitors in the Indian market and successfully beating the popular Hyundai i10 in terms of sales. In 2011, Maruti Suzuki had registered huge production loss of around 1,06,000 units, due to which its market share fell 29%.
However, the car maker regained its position as it managed to increase its market share to 38.5% in February 2012. Due to the launch of new Maruti Swift Dzire and new Maruti Swift, the company was able to make up for the production losses.
The 38.5% market share of Maruti is highest this year among car manufacturers. From April 2011 to February 2012, the company sold 2,73,000 units of Alto, thereby regaining its position as the leader of the market.
Swift occupied the second position, which was followed by Maruti WagonR with sales of 1,32,000 units. As per reports, the company has already sold 15,068 units of new Maruti Swift Dzire in February 2012. The car maker is quite confident of occupying even the fifth position by the end of March 2012.
According to CGM - Marketing, Maruti Suzuki India, Shashank Srivastava, “Last year, out of the five top-selling models, we had four brands. Hopefully, in this financial year, we will still have four brands in top five with Swift among the top three.”
