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        Maruti Suzuki Ritz @buzZ Limited Edition launched with 12 new features

        Roger Dsouza

        Roger Dsouza

        Maruti Suzuki India Limited, the country's largest passenger car maker, has introduced a limited edition version of its Ritz hatchback, called '@buzZ' in the auto market. The new model comes with as many as 12 additional features. The Maruti Suzuki Ritz @buzZ package is offered with all trim levels of the Ritz hatchback for an extra cost of Rs. 10,000 to Rs. 12,000, according to the variant. At present, Ritz range is available with price tags between Rs. 4.4 lakh and Rs. 6.4 lakh in the domestic passenger car market.

         

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        Just a month back Maruti Suzuki launched its special edition Ertiga Feliz and before that a limited edition Swift Star in the Indian auto market. During the past few months, the company is witnessing slow sales in the auto industry and its limited edition models seem a desperate measure to improve sales again. At present, the Ritz hatchback is among the top selling Maruti cars in the country and contributes a decent fraction to the company's overall domestic sales. It is going to be interesting to see how the Indian audience receives the new limited edition Ritz @buzZ.

        The Ritz @buzZ gets 12 additional features, including Ritz branded art leather seat covers, 'Elegant' steering wheel cover, stylish new door sill guards, mud flaps, bumper protector. door visors and floor mats. However, the most attractive attributes of the limited edition car are an advanced audio system coupled to a 6 speaker system with Bluetooth & USB compatibility, assistive rear parking sensors and new sporty body graphics.

        Maruti Suzuki | Ritz | Maruti Suzuki Ritz