Maruti Suzuki India Limited, the country’s largest auto maker, has announced a special discount exclusively for ladies on the International Woman’s Day. With this campaign, the auto maker is organising ‘Queen of the road’ contest, while offerings significant discounts for those ladies who wish to enrol for driver training programme at the Maruti Driving School (MDS). The auto maker has maintained around 250 MDS centres all across the country. Interestingly, Mumbai happens to be a city that never sleeps and commuting in such a busy traffic creates much hassle for a novice driver, especially for women.
In order to empower Indian women with mobility, the auto company has announced to give a special discount of 25 per cent while teaching them the skills of safe car driving at all the centres of MDS across India. For those ladies who are well verse with the driving skills, but are looking forward to enhance their expertise, an exclusive Advanced Learner program is also designed by the company, offered at just Rs. 1000. This programme will facilitate women to easily overcome their challenging areas and assist them to perform better on roads.
One of the key USPs of Maruti Driving Schools is that it also has lady instructors to train women and more than 50 per cent trainees at MDSs are ladies. Expressing his views on its popularity among women, the Chief General Manager at Maruti Suzuki, Mahesh Rajoria was quoted as saying, “Driving is now a critical empowerment skill for women. Our experience suggests if you train women you actually train the entire family. Besides meeting their day to day requirement, this empowerment promotes self-esteem and self-reliance. We have trained over 1,40,000 women in safe driving practices. Through the contest and subsidized learner and advanced courses we are only trying to reach many more women.”
The International Woman’s Day is globally celebrated on March 8 in order to commemorate the economic, social and political achievements marked by women. Experts believe that with these kinds of events, the mankind is favouring the fact of women’s equality all across the world. Besides, as a remembrance of this day, the auto maker also organised ‘Maruti Suzuki Queen of the road’ contest. For this, a special website was created, wherein women can enroll themselves for an online test of safe driving throughout the month of March 2013. It will be then followed by a practical assessment at the nearest MDS centre, according to their preference.
During the final round, a winner will be selected from each zone of the country, who will be awarded with the ‘Queen of the road’ title and a cash prize of Rs. 50,000. Reportedly, the auto maker has organised this event for the second time. In 2012, more than 16,000 registrations were recorded by Maruti Suzuki with close to 961 fresh joiners on the International Woman’s Day.