Maruti Suzuki India Limited, the country's largest manufacturer of passenger cars, has launched a month-long car exchange programme, called 'Mega Carnival' for its existing domestic customers. Apart from the car exchange scheme, the company is also offering attractive vehicle finance, loyalty and exchange bonuses during the entire course of June 2013. The new initiative by Maruti Suzuki is aimed at offsetting the slackening sales due to prevalent slowdown observed in the Indian auto industry over the past few months.
Maruti Suzuki is targeting over 5 lakh prospective customers with its pre-owned vehicle business network (True Value retail outlets) across the country. On June 15 and 16 this month, the company would be organising its Mega Carnival across 112 Indian cities, comprising metropolitans, tier I and tier II cities like Ranchi, Patna, Bhubneshwar, Raipur, Indore, Karnal, Hubli, Mandi, Vapi, Sagar, Vardha and Jamnagar, amongst many others. The company would be offering on spot booking offers and attractive EMI schemes. As per reports, Maruti Suzuki would be offering exchange and loyalty bonuses across all models in its product portfolio during the month-long Mega Carnival.
Speaking his mind on the same, Mayank Pareek, Chief Operating Officer (COO), Marketing and Sales, Maruti Suzuki India Limited, was quoted as saying, “The month long Mega Carnival is an initiative for driving exchange and facilitating the new car sales. It will be led by our True Value chain which will act as catalyst to spur growth in of this segment. Maruti Suzuki is the market leader in this format of business. This initiative will provide a boost to an overall sluggish market and also create a positive sentiment for the entire automobile industry.”