The Brand Trust Report 2012, released by the Trust Research Advisory, enumerates India’s 1000 most trusted brands based on an intensive research conducted on 2718 'influencer' respondents across 15 cities. As per the report, Maruti Suzuki, the pioneer in the passenger car market, bagged the title of being the most trusted automotive brand in the country and ranked 6th from among 1000 most reliable brands.
The sedan version of Maruti’s Swift, Dzire, was assessed as the most trusted car while the Germany based auto maker, BMW was ranked as the most trusted premium car brand. In this report, after Maruti Suzuki, BMW, Hero Honda, Toyota and Honda were amongst the top five contenders. Other emerging competitive brands such as Skoda, Hero, Audi, Yamaha and Ford were positioned in the list of top ten reliable automobile brands in the country.
Mr. N. Chandramouli, CEO, Trust Research Advisory was quoted as saying, "The report measures 61 tangible and intangible aspects of brand trust, which combine to encompass all positive behaviors and attitudes toward a brand."
As a matter of fact, the Brand Trust Report 2012 did not include the second and third largest auto makers in India, the Hyundai Motor India Ltd and Tata Motors in the list of top ten automotive brands.
