Maruti Suzuki developing petrol electric hybrid car for India

author image CarTrade Editorial Team
Friday 25 January 2013, 18:01 PM

Maruti Suzuki India Limited (MSIL), the country's favourite passenger car maker, is considering working on India's first compact hybrid vehicle, which will be offered in both electric and petrol powered options. After ruling domestic scene for decades, the company's seems to be taking on an ambitious new challenge.

As per the company's top officials, the company's new petrol and electric hybrid car project is still in early stages and a precise timeline cannot be provided at the moment. However, the two senior officers affirmed that Maruti Suzuki is seriously mulling over the possibility of the hybrid design along with its market viability for the Indian audience. The petrol - electric hybrid car project is extremely different than the usual assignments undertaken by the company.

The latest development from Maruti Suzuki could change the company's brand and market perception among its domestic clientele and the entire automotive industry. The company's renowned all over the world for its conventional and affordable small cars with absolutely no history of developing modern and cutting-edge technologies laden concept vehicles. Further, Maruti Suzuki has always neglected the market viability of electric vehicles in the country and has always stood firm and believed in its own petrol fuelled product portfolio. Accordingly, the new petrol and electric hybrid seem like a coming-of-age thing for Maruti Suzuki, as it intends to focus on previously ignored areas and take on new challenges along the way as well.

It is going to be interesting to see if Maruti Suzuki brings affordable petrol – electric hybrid car for the domestic audience, and change the market perception towards exorbitantly priced green and eco-friendly vehicles. At present, Toyota Prius is the only hybrid vehicle available in the Indian passenger car market and comes with price tag well over Rs. 10 lakhs in the country.

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