Nakanishi took over as MD from Jagdish Khattar last year. He has strategic plans designed for brand promotions of all Maruti brands in the country. Maruti Suzuki has decided to open a company owned brand stores in major cities of India.
The company plans to showcase the entire product range under one roof. These showrooms will not be actually retail outlets but brand promotion counters that will familiarize customers with the models and features of various cars.
This idea of opening brand showrooms is in line with company’s plans to invest in marketing infrastructure and brand building initiatives that aim at improvising customer experience with Maruti Suzuki.
“Customers can test drive the cars, familiarize themselves with various features and then purchase them from dealer outlets”, says company official.
Maruti has recently launched its new models like hatchback Swift, SX4 and Maruti Dzire in India. Other models in the pipeline are Splash and A Star. The stores may also carry some of the Suzuki international models in display. However, this still remains under consideration.
