Maruti is the 7th most trusted brand in India, says study

Tuesday 25 January 2011, 00:00 AM by Vikas Yogi

The Indian auto giant Maruti Suzuki India Limited was ranked 7th in the list of India's Most Trusted Brands, in the recent study published by Trust Research Advisory. The 116-page report study, which has been titled as "The Brand Trust Report, India Study, 2011", was launched at The Grand Hyatt, Santa Cruz, Mumbai. The event was graced with presence of the likes of Dr. A.P.J. Abdul Kalam, Sachin Tendulkar, Mr. Adi Godrej.

The other car makers that secured a place in the list include BMW at 33rd place, Hyundai at 43rd place, Toyota Motors at 66th place, Ford Motors at 74th position, Mercedes Benz at 81st rank, Audi at 104th, Suzuki at 118th position, Skoda at 126th, Tata Motors at 159th rank and Ferrari at 162nd rank.

Speaking on the occasion, the CEO of Trust Research Advisory, Mr. N. Chandramouli said, 'Brand Trust can be defined as the 'soul of the primary bond of engagement'. Over time, the more evident connotations of trust like pedigree, size, performance have changed, and the subtler forces are beginning to exert their influence on Brand Trust. Early on, we realized that Brand Trust, along with other intangibles like happiness, cannot be achieved directly and instead must be derived from its myriad components, which are often elusive. Once such concepts of the study evolved, they were applied empirically in businesses, helping us create a structured format for the analysis of Brand Trust."

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