Maruti Hatchbacks in India: A story of unparalleled success

Maruti Hatchbacks in India: A story of unparalleled success New Maruti Suzuki
author image CarTrade Editorial Team
Friday 12 July 2013, 11:17 AM

It would be safe to say that no car maker has been able to replicate the success and capture the essence of the Indian auto market like Maruti Suzuki. The joint venture of Maruti Udyog Limited and Suzuki Corporation has been a fruitful one in terms of the dominance it has enjoyed in the country. Save some issues regarding the shareholding and control, this joint venture has produced some of India's most successful and celebrated cars with a lot of them being hatchbacks. And it was not a surprise when Maruti Suzuki sold its ten millionth vehicle in the India market in the second month of the 2012.

Putting things into perspective, a hatchback is probably the most suited car for Indian buyers given its affordability, comfort and fuel efficiency. Hatchbacks are not only affordable, but are also ideal for driving in the Indian traffic conditions, which can be safely described as quite tough, owing to roads and the number of vehicles. And no other company has grabbed this essence and converted it into vehicles more than Maruti Suzuki.

Maruti Hatchbacks in India: A story of unparalleled success

The Maruti 800 is, perhaps, the most celebrated hatchback of the history of the Indian car market. Launched in 1983, Maruti Suzuki has managed to sell around 2.5 million units of the Maruti 800. However, in recent years, its production has been phased out and since 2010, its sales were stopped in major cities like Delhi, Mumbai, Chennai, Kolkata, Bengaluru, Hyderabad and Pune.

Following the success of the Maruti 800, the company has launched several other hatchbacks that have enjoyed a high amount of share in the market. Maruti Suzuki Zen is another popular compact hatchback that has been launched in various versions over the year, generating a tremendous response from both buyers and critics. The Zen, first introduced in the year 1993, has gained a lot of popularity and became the first vehicle for a lot of people. Interestingly, the word Zen is an acronym for Zero Engine Noise and also means 'Complete' in Japanese.

Maruti Hatchbacks in India: A story of unparalleled success.

As time progressed, the Indian car market saw the forays of a lot of international auto makers, who brought in technology, premium features and comfort to the fore. However, Maruti Suzuki has been quite aware in terms of the market requirement and conditions. This has resulted in the manufacturing of a lot of models that can compete neck to neck with cars from other makers.

Maruti Suzuki's Alto, Swift and Wagon R are some of the most popular cars in the hatchback segment and have assisted the company in maintaining a stronghold over the market. Swift, in particular, is a modern day hatchback with some amazing features, great strength and complete suitability for the Indian road conditions. Alto, on the other hand, is a compact hatchback that is quite affordable and fuel efficient, which makes it one of the hit cars in the Indian auto market. Another thing that sets Maruti Suzuki apart from other car makers is the after sales service and support that they provide to customers.

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