"MSI today achieved a cumulative sale of one lakh units of the DZire," a company spokesperson said. Dzire is Maruti’s entry level sedan and has been extremely popular since its launch. It has crossed one lakh sales mark in just 18 months of its launch in India.
Maruti Swift Dzire was launched in March 2008. Both petrol and diesel models were launched with price tags in the range of Rs. 4.49 lakh – Rs. 6.70 lakh. Maruti has already scaled up the production of the car from 4000 units initially to 7000 units and still there is a four months waiting period for the car.
Maruti is India’s largest car manufacturer. Recently, it has touched the 1 lakh figure in various domains. It rolled out 1 lakh KB-series engines and launched 1,00,000th unit of its export model A-Star. The entry-level D-Zire competes in the A-3 segment with cars like Tata's Indigo, Ford's Fusion, Hyundai's Accent and General Motors' Aveo.
