Country's leading player in the Utility Vehicle segment, Mahindra and Mahindra has been the official associate sponsors for popular reality shows namely - Jhalak Dikhla Jaa and Khatron Ke Khiladi. Both the events were recently concluded and names of winners were released. Popular personas like Ashish Sharma won Jhalak Dikhla Jaa and drove home the white XUV 500, whereas Rajniesh Duggall who won Khatron Ke Khiladi, drove home a brand new Blue Scorpio.
Speaking more on the occassion, Vivek Nayer, Chief Marketing Officer, Automotive Division, Mahindra & Mahindra Ltd, said, “It was my pleasure to handover the grand prize of Scorpio to Rajniesh. We have been associated with this television show for 2 seasons as it gives us the right platform and brand association. “Khatron Ke Khiladi” is synonymous with the brand values of power, thrill and adventure, and the winner personifies the Scorpio attitude by staying ahead of competition.”
Speaking further on Mahindra's association with Jhalak Dikhla Jaa event, It is my pleasure to handover the grand prize of XUV500 to Ashish today. This was an apt association for brand XUV500 as it signified the coming together of two entities that exemplify style and performance.”
Source: CD
