Mahindra working on new mass-market SUV

Tuesday 04 February 2014, 10:36 AM by

Latest reports on the interweb claim that India's largest utility vehicle maker Mahindra and Mahindra (M&M) is now working on a new mass-market sports utility vehicle and intends to introduce it as the lowest-price vehicle in this segment. After its existing models, including Scorpio and XUV 500 garnered amazing response from its consumers, the company has now initiated work on 2-3 platforms for the new SUV, which it hopes to launch by the beginning of 2015. Interestingly, M&M will launch it with a price tag lower than that of Scorpio. Pawan Goenka, Executive director & president (automotive and farm equipment), Mahindra & Mahindra, said, "If you look at journey of Mahindras, starting from Scorpio, we basically have pushed the envelope for making the mass market higher in terms of price."

Mahindra working on new mass-market SUV | CarTrade.com
Mahindra working on new mass-market SUV

Elucidating about what's coming next from M&M in referrence to the SUV segment, Mr Goenka further added, "When we started selling Scorpio at about Rs. 6 lakh, there was no mass market product being sold at Rs. 6 lakh. Nothing was sold more than few hundred units at Rs. 6 lakh at that time and then we came and sold 3,000-4,000 Scorpios a month at that price. Then, when we launched we launched XUV at Rs. 12 lakh, again there was no mass market product sold at that price. But we again came in and pushed the envelope. We have done all these."

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