Mahindra Reva Electric Vehicles Private Limited (MREVPL), a subsidiary of the $ 15.4 billion worth Mahindra Group, is working round-the-clock as it is preparing for the launch of its new e2o electric vehicle in the Indian market within the next few months. The Mahindra e2o is an electric powered compact hatchback and will compete against the traditional petrol or diesel powered models in the country soon. Top industry sources suggest that the company could introduce the much awaited car sometime in the later half of 2013 calendar year.
The assembly operations of Mahindra e2o will be taken over by the company's state-of-the-art and cutting edge electric vehicle manufacturing facility in Bangalore. The company's world class Bangalore based production unit is India's first platinum certified automobile assembling plant. MREVPL claims that its assembly unit has an annual production capacity of 30,000 electric powered cars, which explains its big ambitious plans for electric vehicle venture in the Indian auto market.
Top Industry experts believe that pricing strategy of the soon-to-be launched Mahindra e2o is going to play a vital role in determining its future and impact in the Indian auto market. The upcoming Mahindra e2o hatch is anticipated to be launched with a base price tag around Rs. 5 lac or Rs. 6 lac, which could definitely help the company in posing problems to the well established compact hatchback players in domestic passenger car market.
