Mahindra Quanto manages to register 5,000 bookings in less than three week

Tuesday 23 October 2012, 12:03 PM by

Mahindra & Mahindra Ltd. (M&M), the countries leading SUV manufacturer on October 11, 2012 announced that the company has received over 5,000 bookings for it’s recently launched compact SUV, Quanto within three weeks of its launch. Bookings for this new SUV had started all over India from September 21, 2012.

Mahindra Quanto manages to register 5,000 bookings in less than three week |
Mahindra Quanto manages to register 5,000 bookings in less than three week

There has been a lot of talk about this launch on social networking sites. Mahindra was among the favourites on twitter where it was trending at No. 2 position with the all new Quanto at number 4. The Quanto website managed to make a large number of fans in less than a week with over 2 million page views. And for the first time in Mahindra’s history, any Mahindra brand, Quanto became the most searched after car on Google just within two days of its launch. The print campaign for this new compact SUV began nationally from 28 September which was followed by airing of the new TVC from 5th October.

Pravin Shah, Chief Executive - Automotive Division, Mahindra & Mahindra, talking about it said, “It is a delight that the Quanto has received over 5,000 bookings in a short span of 3 weeks. This response strengthens our belief that Quanto will be able to create a new category within the SUV segment with its unique value proposition. This gives us the confidence that the customers appreciate the Quanto’s distinctive looks, flexible 5+2 seating & go anywhere capability. We would like to thank them for the conviction they have shown in the Quanto”.

The Quanto comes loaded with many sophisticated technology features, which include Digital Drive Assist System, Micro Hybrid Start Stop System and 1.5 litre-100 bhp mCR100 engine with turbochargers. Apart from these, the other highlights of this much in demand SUV include Intellipark Reverse Assist, 2-DIN music system with CD, MP3, USB & Aux in etc. The safety features has also been properly addressed in this SUV, which has ABS with EBD, dual airbags, high speed warning, engine immobilizer etc.

Quanto, which is completely built in the country on the robust and highly successful Ingenio platform, hit the roads on September 20, 2012. Quanto has been developed with a great customer feedback and by taking into consideration people's need for a compact and affordable SUV. Having a dashing front fascia along with modern rugged design, the Quanto completely fits into the aggressive stance of an SUV. Quanto, with chunky alloy wheels, stylish rear stepney and sporty roof rails, poses all the features that would increase the stature and character of a SUV. This sports utility vehicle comes powered by a 1.5 litre mCR100 engine, which is the most advanced and recent Common Rail Diesel engine that Mahindra has for its SUV vehicles.

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