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      Mahindra introduces its premium SUV Rexton in Gujarat

      CarTrade Editorial Team

      CarTrade Editorial Team

      Mahindra & Mahindra (M&M), India’s leading utility vehicle maker, has introduced its luxury SUV Rexton in Gujarat from the product portfolio of its completely owned Korean subsidiary, SsangYong Motors. At the launch ceremony, the Vice President, Marketing, Automotive Division of M&M, Ashish Malik said that the demand for premium SUVs has been increasing in the country, however it forms only a small proportion of the total passenger car sales.

       

      Mahindra introduces its premium SUV Rexton in Gujarat
      Mahindra introduces its premium SUV Rexton in Gujarat
       

      He was quoted as saying, “The market for high-end luxury SUVs in the country just got doubled last year to nearly 30,000 units, which was just one per cent of the total passenger car market of India. Currently, high-end SUV segment is growing at 10-12 per cent (first nine months).”

      Reportedly, the auto maker has increased the production capacity of Rexton at its Chakan plant in Pune to 500 units per month, in order to meet the surging demand. Till now, the auto maker has delivered 400 units of Rexton and has registered bookings of close to 1,200 units among the 9 cities of India. Besides increasing the production capacity, the auto maker is looking ahead to soon open the doors of 20 new showrooms in different cities.

      The price range of Mahindra-Ssangyong Rexton starts from around Rs. 17.5 lakhs, which makes it a suitable competitor of Ford Endeavour, Chevrolet Captiva and Hyundai Santa Fe, among others. Interestingly, Rexton happens to be the first model introduced by M&M from the product portfolio of SsangYong Motors in the country. With the launch of Rexton in the Indian auto industry, the auto maker has proved that it can also offer high-end products to the domestic audience.

      Ssangyong | Rexton | Ssangyong Rexton