Mahindra Electric has launched a Virtual Reality (VR) based drive experience in India to promote its all-electric e2oPlus sales in the country. The experience, enabled through VR headsets, highlights the technical features and focuses on the key attributes of the e2oPlus. The company claims that the campaign is aimed at providing an immersive experience of the vehicle.
Speaking about the initiative, Mahesh Babu, CEO Mahindra Electric, said “As the pioneers of integrated and electric mobility solutions in India, it has always been our Endeavour to make electric vehicles more accessible across geographies and segments. We believe that new ways of leveraging technology and digital mediums to reach out to our customers is already making waves and will transform the market. The launch of this Virtual Reality based drive experience for the e2oPlus, is an important step for us on this journey. We are looking at this as an opportunity to deliver the electric mobility experience to a much wider audience while staying true to the technologically advanced nature of the product. Going forward, we intend to enhance this program even further, making it more immersive and experiential.”
Customers can book a test drive on the official e2oPlus website. The list of dealership offering the Virtual Reality based drive experience is also present on the official page.
