Tata Motors today announced the launch of a new product range - the Magic and the Winger - in yet another major initiative to change the way people in India travel. The Magic, developed on the platform of the stupendously successful Ace, now brings to urban and rural areas a comfortable, safe, four-wheeler public transportation mode. The Winger range, India's only maxi-van, offers a perfect blend of the comfort of a car with the spaciousness of a bus for intra-city and long-distance transportation needs.
Both the Magic and the Winger will create new segments, and in a complementary manner help cover the entire spectrum of customer needs from basic mass transportation in rural interiors and cities as well as the top-end luxury mass transportation segment.
Magic:
With an ergonomically designed all-steel cabin, Magic has a flexible seating capacity of 4 to 7 passengers, in pleasant and spacious interiors including comfortable seats and ample legroom for an enjoyable ride for the passengers.
Powered by a 16 HP 700 cc water-cooled diesel engine, it will provide the Magic owner with high fuel efficiency and very low maintenance. The 12" tyres provide higher ground clearance, and the rigid front axle can weather tough road conditions. The turning radius of 4.3 metres is agile enough to navigate narrow bylanes and dense traffic. For the driver's benefit, the Magic has a clearly visible instrument cluster, utility tray and a digital clock in the dashboard and also a radio fitment provision.
The Magic also meets BS-III emission norms and has been developed for use in any market -- be it urban, semi-urban or rural. It is backed by a 36000 km/12-month warranty. The Magic is priced at Rs 2.68 Lakhs (BS III version ex showroom Delhi).
Winger:
The Winger seats 9 to13 passengers, with generous saloon space, spacious head and legroom and wide luggage space. Passenger comfort has been further enhanced with all front-facing seats, each with magazine pockets, bottle holders, spot lamps and grabs handles, besides a music system. The fully enclosed body, uniquely placed fuel tank, seat belt for every seat, child lock, fog lamps and a demister (compartment ventilation fan) provide complete safety. The robust and rugged suspension ensures both ride comfort and load carrying capacity, while the monocoque design minimises NVH. The Winger is powered by a 2-litre turbo charged diesel engine.
The Winger's versatility allows it to be deployed for both, long-distance transportation across different terrains in all weathers and also intra-city needs and adaptation for staff vehicles, hotel and airport transfers, tourist usage, ambulance, and school van among others.
The Winger has 11 variants, in three levels of comfort -- standard, deluxe and luxury -- meeting BS-III emission norms and backed with a 1.5 lakh km/18-month warranty. The Winger Range starts at Rs 5.91 lakhs (BS III version ex showroom Delhi).
Courtesy: Tata Motors Limited, India
