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      M&M tractor production at Andhra Pradesh to be stepped up from January 2013

      CarTrade Editorial Team

      CarTrade Editorial Team

      At its manufacturing plant located at Zaheerabad in Medak district of Andhra Pradesh, Mahindra & Mahindra (M&M) Private Limited will start the manufacture of tractors from next month. Using an investment of Rs. 300 crores, the manufacturing capacity is to increase from 80,000 to 90,000 vehicles per annum. Currently, the company has an employee base of 641 base employees and 218 units of vehicles can be assembled each day. It is expected that employment opportunities will be presented to more number of local individuals, with the new investment.

      At the moment, M&M already has 343.36 acres of land for manufacturing two wheelers, 3 wheelers (Champion Alfa), Utility Vehicles (Maxx) and Commercial Vehicles. The following manufacturing lines will be installed- Tractor Assembly, Engine Assembly, Gear Box Assembly, Hydraulic Assembly and Sheet Metal Painting. Other foreign companies have also submitted tenders and proposals for setting up plants in the same region, which is located 136 km away from Hyderabad.

      Commenting on the opening of the new tractor facility, Bishwambhar Mishra, Chief Executive – Tractor and Farm Mechanization, Farm Equipment Sector, M&M said, “The new plant will manufacture tractor models in the range of 30 HP – 90 HP for both the domestic as well as the export markets, with all models conforming to emission norms prevalent in India, Europe and the USA. In addition to world class manufacturing facilities, we will also invest in a solar heating system to reduce the carbon footprint and a rain water harvesting system to conserve water. Moreover, the plant will be a ‘zero discharge’ plant and all the buildings will be energy efficient with a total power requirement of only 3 MVA.”

      Andhra Pradesh’s industrial growth rate in 2011—12 was at 7.33 per cent, higher than the national average of 3.95 per cent. It is placed third in industrial growth within the country, after Gujarat and Maharashtra.

      At M&M, tractors are sold under 2 leading brands, which are ‘Mahindra’ & ‘Swaraj’. 166,000 tractors were sold in the domestic market last year. M&M tractor manufacturing plants are also located in Mumbai, Nagpur, Rudrapur, Jaipur, Mohali and Rajkot. Additionally, plants are located in the USA (2 plants), China (2 plants) and Australia (1 plant.

      Mahindra