General Motors India, a fully owned subsidiary of American auto company General Motors, has launched several new models since the beginning of this year. The Chevrolet Sail sedan was officially launched on February 1 this year and this vehicle has already recorded 8000 bookings. With the help of new launches along with some positive measures implemented by the Indian Government, General Motors India Managing Director (MD) Lowell Paddock feels that the year could be a good one for the company and for the auto industry, in general.
This comment was presented by the MD after the opening of Orange Auto Pvt. Ltd, a new Chevrolet dealership in Vishakapatnam, Andhra Pradesh. This is a new dealership for the company, to be headed by Ramu Yelamanchili. The new outlet would have vehicles that are available between the price ranges of Rs. 3.5 lakh and Rs. 25 lakh. Currently, the company has 285 sales points and 278 service centres across the country. Of these, 19 sales points and 19 service outlets are present within the state of Andhra Pradesh only.
Lowell Paddock is optimistic about the new models being launched this year. He said “Already we have 8,000 bookings for Sail sedan and we are off to a good start. We are launching another model - Enjoy - in May and later another one. All the models and variants will be available in Vishakapatnam. In the current year, the company would hope to gather a greater share of the Indian automobile market. On being asked whether the company would foray in to the Light Commercial Vehicle segment, he said that the same was not part of the agenda.
General Motors India has plans of launching almost eight new models in the current year. This would include the Chevrolet Trax, which would be the first compact Sports Utility Vehicle (SUV) to be built by the company. In addition, Chevrolet Enjoy, as mentioned earlier, would also be launched next month in the country. The company would be attempting to double its current sales volume, with a sales target of 2,00,000 cars by the end of 2013. Industry experts believe that it would be hard to attain this number considering the Indian economy's current state, but things could improve if some favourable measures are taken by the Government for overall growth of the Indian economy.