India’s largest car exporter, Hyundai Motor India Ltd. (HMIL) has launched a latest brand campaign known as ‘Live Brilliant’. The campaign is based on the unified international image of the organisation, which went on air from 4th May, 2012 in India. It also represents the well-built emotional relationship between the brand and its consumers. The campaign shows some of the memorable moments and experiences of the customer’s lives as ‘family’ and ‘individuals’. Hyundai, through this ad, has also tried to capture the spirit of being one of the largest and endearing in the club.
Shot in the style of a short-film, the ad basically revolves around two themes namely, Self and Family. The ad is directed by the renowned multi-award winner director, Juergen Bollmeyer. The soundtrack of the ad is taken from a hit Hollywood flick, ‘Like Crazy’. The ad films have shown Hyundai Sonata and Genesis in all their glory. With bright and brilliant concept of ‘Live Brilliant’, the automaker has tried to show the intense connection between the brand and the consumers. The thought behind this ad, aims at providing the customers with latest innovations and experiences as cars have now become an important part of one’s life.
The main aim of the entire campaign lays in its slogan, which says, ‘New Thinking, New Possibilities.’ The campaign is Hyundai’s first international campaign, communicating single thing, which applies to all the important markets. In order to create a reliable image as an international brand, Hyundai has launched this campaign. The latest ad film is based on company’s improved position in the global market and is expected to help the international consumers to get a unified image of the company.
Company’s `Modern Premium' brand is created with a vision of the progressive and contemporary day-to-day culture that people these days want to adopt. Therefore, Hyundai is trying its best to keep up with this trend and offers its customer with quality design and technology at a reasonable rate. Hence, it depicts the coming of age principles, where vehicles and cars have become much more than just being a means of transportation. Presently, cars are the living spaces that have different meaning for different people as they help in creating some special and memorable moments.
‘Live Brilliant’, the international ad campaign of Hyundai, throws light on company’s latest and modern technology and design. It further emphasises on Hyundai’s values of ‘New Thinking, New Possibilities.’
