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      Legendary 'Vanquish' badge adorns the new flagship concept of Aston Martin at showcasing event

      CarTrade Editorial Team

      CarTrade Editorial Team

      The 2012 Concorso d’Eleganza Villa d'Este, held on shores of Lake Como in Italy, witnessed British automotive giant Aston Martin unveil a concept model of its new flagship supercar. The new car, painted in bright red, was exhibited by the company for a few moments and, then, was put under covers again. The British car maker did not make any official announcement regarding the details of the car, though it is known that it will not be built from scratch. Rather, the new AM310 model, which will replace the DBS, will be built on Aston Martin’s familiar VH platform. Over the past few months, look-alike prototypes of the concept on testing sessions have been spotted on the roads of Europe.

      A noteworthy point here is that the company is planning to bring back one of its most popular brand from the past. The speculation is based on the fact that the DBS replacement showcased at Concorso d’Eleganza Villa d'Este sported a 'Vanquish' badge on the posterior. Although purists do not feel that the concept deserves the badge, the move seems apt considering that the car is being launched to celebrate 100 years of Aston Martin.

      Chances are high that the company will use its outgoing 6.0 litre V 12 powertrain unit in this car as well with upgraded power output of 550 hp, though it has not announced the specifications yet. The over-clocked power output, if materialised, will be 40 hp more than the output of the current DBS model. Aston Martin will be focussing on creating lightweight framework for the new models and not just on power output. At less than 3,300 pounds, the new concept will be 10 per cent lighter than the DBS. It will be produced using the experience and technologies gained from the production of One-77, which was built using carbon-fibre.

      DB9 and the edgier DBS share most of their styling and design details with the new un-announced car from Aston Martin, which also has quite a few similarities with One-77. With a modified Aston-style grille, headlight design and a more pronounced bulge in the bonnet the influence of One-77 is minimal at the front end. However, it is more pronounced in the side profile and the rear end of the new concept. Just like the doors of One-77, the typical Aston side vents go all the way till the door handles in the AM310 concept as well. The new design of the taillight is another feature of One-77 that has been spotted on the prototypes being tested.

      However, the car has a few personality traits of its own, including new character lines on the side profile, more deeply recessed depressions in the door panel, and slightly sharper creases over the rear fenders. To match its lower, more aggressive front spoiler and rear trunk lid lip, it gets new side skirts. Resembling the One-77 model more, its rear is slightly wider and taller than the existing DBS model's. Along with one-of-its-kind rear spoiler that is integrated into the rear deck, the car comes with the limited-edition supercar's boomerang style tail lights.

      Under former Chief Executive Officer (CEO) Ulrich Bez, the original 'Vanquish' model was produced in early 1990s and became first contemporary Aston Martin car. This model, which set the design standards for all the following models of the British car maker, is Ian Callum's brainchild. Thus, the British manufacturer went from several hundred cars produced during a year to several thousands as a global brand with the launch of the Vanquish.

      Aston Martin