The Volkswagen Group owned Italian automaker, Lamborghini globally known for producing high performance and futuristically designed hypercars has unveiled its new SUV concept, Urus at the 2012 Beijing Motor Show. The design aesthetics of Lamborghini Urus gives the impression of redefined design and technological dynamics in the segment that is directed to swiftly inculcate the innovative exteriors, spaciously styled interiors coupled with great performance delivery.
The automaker has endowed the SUV with dashing, sultry and sturdy appearance. With a length of 4.99 meters, height of 1.66 meters and an optimum width of 1.99 meters, the Urus sets its proportions apart with its compactness and sporty appeal in the SUV segment.
Mr. Stephan Winkelmann, President and CEO, Lamborghini said in statement, "The Urus is a very concrete idea for the future of Lamborghini - as a third model line and as the perfect complement to our super sports cars." He further said, "SUVs stand for freedom and emotion. SUVs make up one of the most successful market segments worldwide. The Urus is the most extreme interpretation of the SUV idea. It is the Lamborghini of the SUVs."
Lamborghini has moved further to make SUV lighter in weight with the Urus weighing around 100kg lesser than its competing SUVs due to the extensive usage of carbon fiber reinforced in polymer. The interiors are partially embodied with the leather cushioning. The seats in the premium SUV are placed low and are comparatively flatter.
The company has not yet disclosed as to when the production is set to commence but has affirmed that the cutting edge styling of the Urus has the potential to score sales volume of 3000 per year.
![Lamborghini Urus [2018]](https://imgd-ct.aeplcdn.com/160x89/cw/ec/32406/Lamborghini-Urus-Exterior-116612.jpg?wm=1&q=80 "Lamborghini Urus [2018]")
