Super luxury car maker from Italy, Lamborghini, views India as its next destination to sell its car. It has identified India as one of the promising markets for its cars. There has been a surge in demand for super luxury cars in India which has been felt by nearly every auto maker.
'India is a big market for the future for Lamborghini. It is a big country and the attitude of buyers is now changing and they are becoming more open to buying ultra luxury high-style brands like ours,” says Enrico Maffeo, global director of sales and customer service for Lamborghini.
The growing economic crisis has not deterred these car makers to make India as their next favourite destination. There is a selected class that still opts for these premium models and car makers do not look at volumes when talking about sales figures. “Our business is not that much about volume. It is more of brands and desirability. Our plan is to create brand awareness, and the sales will follow,” he said.
Gallardo and Murcielago are the two models currently being sold by Lamborghini in India. It also sells their variants in the country such as Gallardo Superleggera and the convertible Gallardo Spyder falling in the price band of Rs 3 crore and above. The high profile branding is one of the key factors that prompt buyers to opt for this brand depicting the raging bull logo and delivering superior performance.
