Yamaha Motors has returned with its first Kids Yamaha Safe Riding Science of the year after organising various successful programs across the country, last year. The company started this program from Bal Bharti Public School, situated in Sec 2, Noida, in which 100 students between the age of eight to thirteen participated. The program included two sessions out of which first was theoretical or classroom session and 2nd was a practical session. Kids were informed about the importance of riding gear and other basics of road safety during the training program. They were taught to ride with PW 50 and TTR 50 bikes. Yamaha licensed trainers taught these techniques to the students.
The main focus of this initiative of the company was to inspire safe riding habits that would play an important part in increasing awareness for traffic among locals of the area not just the Yamaha riders. Based on its main philosophy of "Safety riding being achieved by intelligent activity, not by the operation or movement", the company has developed the initiative.
By following traffic safety values and awareness while riding, intelligent activity is achieved. Mr. Jun Nakata, Director-Sales and Marketing, India Yamaha Motor, said, “To tackle the menace of the ever increasing number of road accidents in the cities, Yamaha has again taken a step forward to inform the youth about road safety techniques and promote an accident free scenario in the country. We realize our responsibility towards the society and we are glad that our initiative has received such good response. We plan to conduct more such events across the country in the coming months. We will continue to work in this direction and through the medium of YSRS we want to develop this attitude wherein people should consider safety as an important component of bike riding and not just focus on the thrill of riding.”
Yamaha Safe Riding Science (YSRS) initiative was launched by Yamaha in 2008. The program was introduced in Pune, Nagpur, Dehradoon, Guwahati, Delhi, Mumbai, Bangalore, Chennai, Vizag, Jammu, Lucknow, Udaipur, Ahmedabad, Jamshedpur, Kolkata, Varanasi and Goa. Due to excellent response from the public, this initiative is brought by Yamaha to the interior places. The company hopes that the program will help in promoting safe riding habits.
Yamaha India started its operation in India in 1985, and the company turned into a complete subsidiary of Yamaha Motor Co., Ltd, Japan (YMC) in August 2001. Mitsui & Co., Ltd. An agreement was signed between Mitsui & Co., Ltd. and YMC in 2008 according to which the former became a joint-investor in Yamaha Motor Private Limited (IYM), the motorcycle manufacturing company. The manufacturing units of IYM are based in Faridabad in Haryana and Surajpur in Uttar Pradesh. The company is engaged in manufacturing of motorcycles for the domestic and international markets. IYM with a team of over 2,000 employees has more than 400 dealers in India.
The company at present offers YZF-R1 (998cc), FZ1 (998cc), Fazer (153cc), VMAX (1,679cc), MT01 (1,670cc), FZ-S (153cc), FZ (153cc), and SZ, SZ-X & SZ-R (153cc). Other products of the company includes SS125 (123cc), YBR 125 (123cc), YZF-R15 Version 2.0 (150cc), YBR 110 (106cc) and Crux (106cc).
