Kia redesigns new logo and slogan from the new year

Kia redesigns new logo and slogan from the new year New Kia Sonet
author image Jay Shah
Wednesday 06 January 2021, 17:14 PM

Kia Motors has disclosed its new brand logo and slogan today. The light show ceremony with firecrackers was hosted by aerial drones for which it even won a Guinness World Record for ‘Most unmanned aerial vehicles (UAVs). ‘Movement that inspires’ - reads the revised slogan.

Ho Sung Song, Kia’s President and CEO, said, “Kia’s new logo represents the company’s commitment to becoming an icon for change and innovation. The automotive industry is experiencing a period of rapid transformation, and Kia is proactively shaping and adapting to these changes. Our new logo represents our desire to inspire customers as their mobility needs evolve, and for our employees to rise to the challenges we face in a fast-changing industry.”

The event witnessed 303 synchronised pyrodrones launching hundreds of fireworks displaying and igniting the new logo in the sky. Kia says that the design of the logo stands for the brand’s symmetry, rhythm, and rising elements that embody Kia’s confidence and commitment to its customers. On observing the new logo, one can see the alphabets united with an unbroken line. The carmaker will soon be disclosing its new strategy, purpose and application of the new logo on its product line-up on 15 January. As per the planned ‘Plan S’ initiative, Kia is likely to focus on popularising and expanding its electric vehicle portfolio in the global car market.

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