Kia Motors has revealed an early sketch of several of the brand’s future dedicated Battery Electric Vehicles (BEVs). The details for Kia’s future EV product strategy were announced by Kia President and CEO Ho Sung Song during an event at the brand’s Hwasung plant in Korea. In an effort to establish a leadership position in the global EV market the brand will launch a diverse range of dedicated BEVs and partner with EV charging companies worldwide.
Under Kia’s ‘Plan S’ strategy, announced at the start of 2020, the brand plans to expand its BEV line-up to 11 models by 2025. Over the same period, Kia is aiming for BEVs to account for 20 per cent of the brand’s total vehicle sales in advanced markets, including Korea, North America and Europe. Seven dedicated BEVs in the sketch revealed today will be launched by 2027.
The first of these BEVs, code-named CV, destined for many regions globally, will be revealed in 2021. The new model will offer the same competitive product quality and eye-catching design as Kia’s other vehicles, with high-performance driving and recharging characteristics.
Kia Motors is undergoing a company-wide transformation in order to realise ‘Plan S’. The CV model, due to launch in 2021, will encapsulate the brand’s attitude towards innovation and change, presenting a new design direction that signifies Kia’s transition to an EV-focused business strategy. The new design philosophy embraces progress, diversity, and a rich composition of contrasting elements.
The company is innovating its vehicle planning, development, and production to actively reflect diverse customer needs from the product planning stage. Kia is planning to respond to market demands by offering diversified product types, with a range of models suitable for urban centers, long-range journeys, and performance driving. Furthermore, by adapting its new Electric-Global Modular Platform (E-GMP), it will be able to offer vehicles with best-in-class interior spaciousness.
Kia Motors is also seeking to innovate its sales practices for EVs. The brand is exploring the creation of subscription services to offer a diversified buying option for customers, as well as EV battery leasing and rental programs, and other ‘second-life’ battery-related businesses.
Additionally, Kia Motors plans to expand its global after-service infrastructure for EVs. Kia aims to increase its number of dedicated EV work bays in Korea to 1,200 by 2030. In other markets worldwide, Kia will increase its number of EV work bays to 600 by the end of this year, and more than 2,000 by 2023. It plans to develop its own programs to train EV maintenance professionals. The company sees the expansion of electric charging infrastructures as a pre-condition for the popularisation of EVs and continues to explore activities worldwide to improve charging accessibility for drivers.
In Korea, Kia will strengthen business activities that directly lead to the construction of a charging infrastructure. Initially this will rely on its existing network of nationwide sales branches, dealerships and service centers, with Kia aiming to supply around 1,500 EV chargers by 2030. Furthermore, Hyundai Motor Group will install 120 Ultra-Fast Chargers by 2021 in urban centers and along twelve highways linking eight provinces across the country.
Worldwide, Kia is establishing more than 2,400 EV chargers in Europe and around 500 in North America, partnering with its dealer networks. Kia plans to continue to increase its charging infrastructure in line with the growing market for EVs.
Furthermore, Kia is striving to secure a comprehensive charging infrastructure for customers through strategic alliances, starting with a strategic investment in IONITY, a European company specialising in high-speed EV charging, in September last year. Kia is also seeking charging infrastructure partners for the U.S. and China to provide an optimised infrastructure tailored to conditions in each market, while strengthening cooperation to leverage new charging technologies.
Kia is supporting its efforts to establish a leadership position in the global EV market through active collaboration with governments and by engaging in other commercial partnerships. Having established a new start-up in July this year, Purple M (specialised in providing customised e-mobility services based on EVs), Kia also plans to enhance collaboration with various government organisations to expand cooperation in several areas, including the conversion of public transportation to electric power, and the construction of EV charging infrastructures.