Kappa Challenge from Hyundai Motors in India

Monday 22 September 2008, 00:00 AM by Rishi

India's second largest car makers and exporter has recently launched its most successful model – Hyundai i10 in India. The new model comes with the fuel efficient Kappa engine that makes the car as new age model. Now Hyundai Motors India Limited has launched its Kappa Challenge in 10 different cities in India.

Hyundai i10

"We have created this event to provide an opportunity to all our existing and potential customers to find out for themselves about the superior features and driveability of the i10 and compare it to other cars in this class. We as manufacturers might be absolutely convinced about our product but it is very important for us to instill the same level of confidence in our potential customers as well. We are convinced that anyone who takes the challenge will go away convinced that the i10 is the best product in its category," said Saxena, Sr. VP, marketing & sales, HMIL.

The challenge is an innovative idea for all the Hyundai customers to touch, feel and experience the new engine. It is also a platform for the new Kappa engine to prove its supremacy over other engines in the same category. The competitors will drive new i10 laden with Kappa engine as well as competitors cars under different driving and parking conditions. The set of challenges will enable the competitors to judge the best driving experience from all the cars in the same segment.

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