Fiat Chrysler Automobiles (FCA) has announced ‘Jeep 4x4 Month’ for the first time in India. The customer celebration program is exclusive to brand Jeep in India and will run from 4 April to 30 April. The program kicks off as part of the International Jeep 4x4 Day, where the company celebrates with the Jeep customers globally on the 4th day of April, which is also the 4th month of the year.
Under the program, new customers who are currently considering or have booked the 4x2 variant can upgrade to the Limited 4x4 variant by paying an additional Rs 50,000. Currently, the Limited 4x2 variant is priced at Rs 19.21 lakhs, while the Limited 4x4 variant costs an additional Rs 1.97 lakh at Rs 21.18 lakhs. For a premium of just Rs 50,000 under the program, interested customers can avail the discount benefit amounting to Rs 1.47 lakhs on the Limited 4x4 variant.
Speaking on the occasion, Kevin Flynn - President and Managing Director, FCA India said, “The Jeep® 4x4 Month is a special and unique opportunity for customers to book their Jeep Compass and enjoy the legendary capability, freedom and adventure which remains core to our brand. We have sold close to 20,000 Jeep Compass SUVs since market launch and it is humbling, yet exciting to witness the sheer pride and exuberance of Jeep Compass owners as they our product out of the ordinary and explore new horizons. It is our endeavor to take every opportunity to help them achieve their aspiration.”
Jeep Compass is available in three variants - Sport, Longitude and Limited, and is offered in 10 trims. The SUV is available with a 2.0-litre Turbo Diesel and a 1.4-litre Turbo Petrol Multiair engine option. The diesel variant generates 170bhp of power and 350Nm of torque, while the petrol version produces 160bhp of power and 250Nm of torque. A six-speed manual transmission is standard on the Compass, while the seven-speed automatic is limited to the top-spec variant.
FCA India claims that the company will hold Camp Jeep, a 4x4 driving as well as Jeep brand experience, for potential customers and enthusiasts in Mumbai, Pune and Hyderabad, sometime later this month.
