Jaguar to Nano, Tata Has It All!

Wednesday 02 April 2008, 00:00 AM by Satish

Ford has finally sold its Jaguar and Land Rover to Tata Motors. The first quarter of the year has been quite eventful for the chairman of Tata Group, Mr. Ratan Tata as well as for Tata Motors. They unveiled the world’s cheapest car Tata Nano at a price of INR 1 lac stating – “a promise is a promise”. Now, they have ended the financial year with the take over of the Jaguar and Land Rover from Ford Motors.

The company shall not move its production to India and shall respect its British Heritage. Moreover, the company shall also adhere to the 5 year investment plans for the production houses located in UK at Halewood, Solihul and Castle Bromwich. These investments plans have put aside Union troubles like job retrenchments. This means that Tata shall be using the Ford supplied engines as well as their technical engineers for the next five years.

However, the chairman also asserted that their aim is to support the growth of the two brands holding the principles of the companies. They would allow the management and the employees to share their experience and expertise for the overall growth.

According the Ford’s Executive Vice President, Lewis Booth, Ford shall not be holding any stake in Jaguar or Land Rover which is unlike Aston Martin, where it still holds 15 percent stake when it sold the brand last year. He also affirmed that Ford shall also help Tata to integrate the green technology in Jaguar and Land Rover to make them more eco-friendly.

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