Jaguar, the completely owned subsidiary of Tata Motors, has been rated as the number one manufacturer in the 2012 UK Vehicle Ownership Satisfaction Study (VOSS). This study was conducted by J.D. Power and Associates with its official media partner What Car? magazine. The research was based upon the valuation of around 18,000 individuals in United Kingdom (UK) following with the average of their two years possession.
Each and every phase of vehicle ownership was evaluated from its performance, trustworthiness, comfort as well as design to quality, cost of ownership, economy and satisfaction from dealer service. The ensuing figures were then evaluated to present as the most encircling in its approach.
Dividing into individual model line-ups, Jaguar XF was felicitated with second position on the whole, succeeding over 15 competitors in a mere span of one year. The results of 2012 represented heights of constant ascend for the customer satisfaction. In 2011 survey, the company ended with third position overall.
Chas Hallett, Editor-In-Chief, What Car? Magazine, quoted, “This is a great accolade for everyone at Jaguar. This study shows that customers are really satisfied with their Jaguars, a hugely important feat for any car maker.”
Global Brand Director of Jaguar Cars, Adrian Hallmark said “It’s tremendous to have such customer recognition of our commitment to delivering quality, technology and a world-class ownership experience. This is a huge accomplishment and a tremendous honour to achieve the Number One spot. Now we’re at this point, we will work with even greater energy to sustain this performance.”
Addressing the success, Grant McPherson, Director of Operations, Jaguar Castle Bromwich, commented, “Every member of the Castle Bromwich team, including our suppliers, aims to exceed the expectations of our customers. This Award is fitting recognition of their outstanding efforts over the years. Quality is at the heart of the Jaguar manufacturing process and it’s encouraging to see we are headed in the right direction. We will continue to apply our focus on improvement and delivering premium quality products as we look ahead to the next Jaguar models to come onto the market, including the new XF Sportbrake and F-TYPE.”
Jaguar is presently moving with a positive outlook in the Indian auto market as the company marked a growth of more than 140 per cent in fiscal 2012.
