Dr Ralph Speth who once worked with Ford and BMW has been named as the new CEO for Jaguar and Land Rover. The new CEO has been appointed for a challenging task to turn around the two brands into profit under the helm of its new owners – Tata Motors.
Dr. Speth has spent quite a long term at BMW and his overall experience spans over a period of 22 years in the automotive industry. “The introduction of Dr. Ralf Speth into Jaguar Land Rover under the guidance of Carl-Peter Forster will considerably strengthen the management of the Company and enhance the position and reputation of the two iconic brands in line with the long term strategy of the Company,” said Tata Motors vice chairman, Ravi Kant.
Meanwhile, Jaguar and Land Rover intend to share their platforms to cut down costs. Jaguar is expected to cut down from its six platforms to just two platforms including a platform share with Land Rover and XJ. This would result in XJ saloon which needs to undergo only inexpensive and cosmetic changes.
