Isuzu MU7 and D-Max models arrive on Indian turf, set to stir a new competition

Monday 18 February 2013, 12:12 PM by

The Indian arm of Isuzu Motors, a globally renowned Japanese multinational auto maker, has introduced its MU7 Sports Utility Vehicle (SUV) and D-Max pick up truck in the domestic car market. The newly launched Isuzu MU7 and D-Max units will be sold through the company's recently inaugurated Hyderabad showroom. Sources suggest that the Isuzu models will be sold in the country on a test basis. The MU7 SUV carries an introductory price tag of Rs. 23.75 lakhs, while the D-Max pick up train range offered to domestic audience at a price bracket starting from Rs. 6.89 lakhs that goes on till Rs. 8.09 lakhs. The Japanese auto major has also started taking bookings of its two models in the country.

Isuzu MU7 and D-Max models arrive on Indian turf, set to stir a new competition | CarTrade.com
Isuzu MU7 and D-Max models arrive on Indian turf, set to stir a new competition

The Isuzu MU7 is a stylish SUV and is pitched against other premium contenders in the segment, such as Mahindra Fortuner, Ford Endeavour and Mahindra SsangYong Rexton models in the country. The premium SUV also faces stiff competition from the likes of freshly launched Honda CR-V, Hyundai Santa Fe, Nissan X-Trail and Mitsubishi Pajero Sport and Outlander in the Indian auto market. Coming to under-the-hood specifications of the stunning Isuzu MU7, the SUV comes fitted with a 3.0 litre, inline 4-cylinder turbo diesel powertrain, which produces a peak power and torque output equations of 161 bhp and 360 Nm, respectively. The engine assembly is mated to both 5-speed manual and 5-speed automatic transmission systems, depending upon the variant. Being a premium SUV, the Isuzu MU7 comes trimmed with a number of class-standard features, such as Anti-lock Braking System (ABS), Electronic Stability Program (ESP), traction control and airbags.

Isuzu MU7 and D-Max models arrive on Indian turf, set to stir a new competition

Further, the Isuzu D-Max pick up truck is another great addition to the Indian utility vehicle market. The D-Max model is powered with a 2.5 litre turbocharged diesel power-mill that churns out a peak power output close to 115 bhp. Pegged as a new exciting rival to the Tata Xenon and Mahindra Bolero pick up models, the Isuzu D-Max flaunts some basic trimmings like an air conditioner and power steering completing its overall package. It is going to be interesting to see how the Indian audience reacts to the new Japanese car maker, which from the initial outlook seems like a strong new market contender.

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