Isuzu Motors emerges as official sponsor for 2018 Rain Forest Challenge

Isuzu Motors emerges as official sponsor for 2018 Rain Forest Challenge
author image Nikhil Puthran
Saturday 14 July 2018, 11:06 AM

Isuzu Motors is the official sponsor for the upcoming 2018 Rain Forest Challenge (RFC) event which is due to be held in Goa between 21 July and 28 July 2018. Isuzu RFC India 2018 will witness participation from 41 teams from various parts of the country where they will undertake 26 special stages (SS) or challenges.

The total benefits to the top Indian driver of Isuzu RFC India 2018 will amount to USD 10,000 (approx. Rs 6.84 lakhs), including an automatic free entry worth USD 3,900 (approx. Rs 2.67 lakhs) to the RFC Mother Event to be held in Malaysia at the end of the year. RFC India is amongst the top three RFC Global events out of the 51 editions being held across 21 countries. The event enjoys a cult following in the Indian off-roading and adventure sports communities; thousands of off-roaders and adventure enthusiasts from across the country flock up in Goa every year to witness this week-long battle amongst the country’s best off-roaders.

Speaking on the occasion, Ken Takashima, Deputy Managing Director, Isuzu Motors India, “We are happy to be associated with this edition of RFC India, as we see a right fit in terms of promoting the spirit of adventure in India. Our products are highly regarded for its tough-build, durability and reliability across the world. Our products are receiving tremendous response in India and to many adventure enthusiasts, the V-Cross is an aspirational vehicle. I wish the RFC India team and the participants the best.”

Commenting on this partnership, Cougar Motorsport’s Founder and Director Ashish Gupta said, “Our association with Isuzu Motors India started a couple of years ago with the India 4X4 Week, where they not only participated as an exhibitor but also sponsored some of the sessions. I am happy to renew our association with them and have them as the Title Sponsor for RFC India 2018. ISUZU D-Max V-Cross is India’s first Adventure Utility Vehicle and has some superlative features, which make it the perfect vehicle for off-roaders and adventure enthusiasts. I am sure that this partnership will be mutually beneficial and the brand will get to showcase all the major highlights of this amazing vehicle to a substantial section of the Indian off-roading community that would be attending the event.”

India’s first adventure utility vehicle, Isuzu D-MAX V-Cross has been a popular choice for many adventure seekers and auto-enthusiasts in the country. The company further claims that its full sized seven-seater SUV, the Isuzu MU-X which is based on the same D-MAX platform, is soon emerging as a popular choice amongst Indian families.

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