Infinity Cars opens India's first exclusive MINI showroom in Mumbai, 2 more to follow in Delhi

Friday 06 April 2012, 13:12 PM by

India became the 100th country to have an exclusive MINI dealership as Infinity Cars opened the brand's first domestic showroom in Mumbai, Maharashtra. The three MINI models to be sold at this outlet India created quite a buzz across the nation as auto enthusiasts waited with bated breath to see them in the exclusive showrooms. Situated at Linking Road, the Infinity Cars showroom will be used by MINI to showcase up to 5 cars to potential buyers and auto aficionados. The company plans to open two more exclusive dealerships of the brand in Delhi (National Capital Region) in 2012 itself.

Infinity Cars opens India
Infinity Cars opens India's first exclusive MINI showroom in Mumbai

BMW, the owner of MINI marquee, has brought out MINI Hatch, MINI Convertible and MINI Countryman via the Completely Built-up Unit (CBU) route in India. The premium cars have been assimilated with powerful and fuel efficient petrol engines that are supplemented with six-speed automatic transmission system.

President of BMW Group India, Dr. Andreas Schaaf, commented, "With the launch of MINI, we have brought the world's most exciting premium small car brand to India. MINI is more than just a car - it is a personality on wheels - a fashion statement - and a way of life. MINI expresses a whole generation's approach to life - it is extrovert, open and full of zest in life. No other brand exhibits the attributes and essence of a modern urban lifestyle like MINI and there is no doubt that it is one of the world's most emotional auto brands."

He further spoke about the significance of the MINI brand in the international automotive arena, stating that the company gave birth to the premium small car segment by introducing the new MINI a decade ago. According to him, the manufacturer followed the unique concept of 'From the Original to the Original' with the MINI marquee. It has been successful in selling more than 2 million MINIs in the past 10 years. Moreover, the brand’s portfolio has gradually increased, from just one model in the starting to a range comprising 6 models today. In 2012, the company will make all necessary efforts to give a firm stronghold to the MINI brand in the domestic market.

The Managing Director of Infinity Cars, Pooja Choudury, stated, "We are proud to launch the first MINI showroom in Mumbai; a city known for its blend of Indian and international flavour; just like the MINI drivers who have an individualistic yet global attitude. MINI will open up a whole new world of inventiveness and style in Mumbai and we are very thrilled to have the opportunity to be part of this excitement."

Mentioned below are the ex-showroom prices of the MINI cars sold in India:

MINI Cooper : INR 25,50,000

MINI Cooper S : INR 28,60,000

MINI Cooper Convertible : INR 30,70,000

MINI Cooper S Countryman : INR 32,80,000

MINI Cooper S Countryman High : INR 35,90,000

The abovementioned prices do not include road tax, RTO statutory taxes / fees, insurance and Octroi charges, if levied.

MINI hatchback:

Each MINI delivered by the company is distinct and makes head turn on the roads owing to its unique and attractive style attributes. The cars are admired across the world for their exceptional performance and class leading mileages. The MINI models sold today merge the agility associated with its 'Go-kart' handling with top of the line fuel efficiency and premium quality to deliver a memorable driving experience, which has been crucial in its international success. Widely known as the 'Car of the Decade', the MINI brand has become synonymous with the pleasure of urban driving and has emerged as a critical part of the owner's mobile lifestyle.

MINI Convertible:

MINI Convertible brings together the brand's well established characteristics with the new feeling of open-top mobility with greater force. MINI's flagship model in the soft-top segment, the Convertible model boasts of the distinctive looks associated with the brand with a foldable roof. Its compact dimensions, short front and rear overhangs, wide wheel cut-outs, waistline's height and innumerable design elements are characteristic of the brand. These emphasise that the model stands at the centre of its portfolio and is a crucial member of the MINI family.

MINI Countryman:

The Countryman model of the MINI marquee combines the characteristic driving pleasure associated with the brand to a new level. It is a distinctive four door model with a wide tailgate and spacious interiors that can easily seat up to 5 passengers. MINI Countryman is also the first model of the brand that stands over 4 metres long. The company has integrated it with advanced chassis technology as well as the accurate and efficient Electric Power Steering system which makes sure that the unique MINI 'Go-kart' driving experience is delivered successfully to buyers in a larger frame.

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