India Yamaha seems all prepared to introduce its Ray on September 14, 2012 in the automatic scooter segment of the Indian auto industry. Bookings of the company's first scooter in India have already been started and it is believed that Yamaha will tag its new offering with a price of around Rs. 50,000. With the launch of a new model, the auto maker anticipates to grab an overall share of 10 per cent in the two-wheeler market, backed by the 15 per cent holding in the scooter segment by the end of 2016.
The company has framed numerous promotional campaigns to create a buzz around the launch of its new offering, which is anticipated to pull the masses and significantly result in decent sales for the company. In order to promote its new vehicle, the company has signed sensational Bollywood actress, Deepika Padukone as the brand ambassador for Ray.
It must be noted that all those individuals who have pre-booked the model will be presented with assured gifts and 1000 lucky customers will get exclusive Yamaha merchandise. This campaign will accept entries till September 13, 2012 and to become a part of the contest, individuals will have to log on http://epoint.yamaha-motor-india.com/raybookingsopen/.
With the launch of its new model, the company will target college goers and young urban women. It is believed that the new model from the stables of India Yamaha will house appealing features and an elegant design, which will surely emerge as a trend setter in the Indian scooter market. Post launch, Yamaha Ray will efficiently square off against the likes of Honda Activa, Hero MotoCorp Maestro and Suzuki Swish, which are currently believed to be the dominants in their respective segment
