The roaring successes of Maruti Suzuki India Limited (MSIL), the leading car manufacturer in India, are followed by Wagon R and Swift which have grabbed the title of India Design Mark (I-mark) for the year 2012. With this accomplishment, the designers of MSIL are recognised for offering dependable, trustworthy and value for money products that are manufactured within the parameters of international standards. The panel of adjudicators of India Design Mark included talented faculty member of top designing institutes and well-known design personnel.
The showdown was registered as first edition of the India Design Mark, wherein Wagon R and Swift are considered as the only cars that are endowed with I-mark. In its debut year, 31 products, among varied sections, were felicitated with the I-mark award.
Addressing the achievement of Maruti Suzuki’s designing team, IV Rao, Chief Operating Officer (Engineering) commented, “The India Design Mark certificate to Wagon R and Swift demonstrates high design capabilities of the design teams of Maruti Suzuki India and Suzuki Motor Corporation Japan. It brings out the maturity and evolution in car designing especially after the Swift launch in 2005. We strongly believe that a good design is the first step to customer engagement. Stepping up our efforts, Maruti Suzuki designers are now working on designing global models along with their Japanese counterparts, as part of SMC’s global design team.”
On the contrary, India Design Mark is a designing paradigm, which felicitates premium designs among different categories and industries after inspecting the nominated product at multiple levels. Idea behind this organization was conceived by the India Design Council in collaboration with Japan Institute of Design Promotion (JDP). The inspection process of India Design Mark not only focuses over a good design, rather it also considers the quality, functionality, usability and social responsibility of the product. The organization concentrates over innate value proposition of the merchandise, and thus it works as an advertiser for the product.
India Design Mark has expanded the designing awareness among the buyers and has also encouraged the importance of designing in various industries. The patterns of India Design Mark are promoted using publications, exhibitions and press conferences. This programme also promotes the industrial value system, which focuses over producing eco-friendly products with less waste material. In addition, the organization also concentrates over manufacturing reusable products, which can be recycled and repaired. India Design Mark also adds to the struggle of industrial output of India for exports and local consumption.
