India's second largest car manufacturer Hyundai has organised first of its kind i20 Reverse Revolution Drive at Phoenix Market city Bangalore. This reverse drive was conceptualized to highlight the eminence of segment first features of the i20 including Rear parking camera with display in the cabin mirrors, reverse parking with sensors and electro chromic mirror.
A pre-decided imitation track was designed at Phoenix Market City where the enthusiasts and Hyundai owners drive around the i20 in reverse gear, optimising the use of features like the rear parking camera and reverse parking sensors. Over 300 enthusiasts and Hyundai loyalists were shortlisted for this even via social media contest.
Commenting on this initiative, Mr. Rakesh Srivastava, Sr. VP- Sales and Marketing, HMIL said, “Hyundai iGen i20 with its stylish looks, high performance and a host of unique features created a benchmark in the premium hatchback segment. We are extremely delighted to receive the overwhelming response for Reverse Revolution Drive. The initiative has helped us in creating a community of i20 customers that personifies the trendy, modern and premium aspects of Hyundai. Reverse Drive is another occasion to show our commitment to become the life time partner of our customers and to be the most loved and trusted car manufacturer in India.
