All major Indian passenger car makers are resorting to intensive social media marketing strategies, in order to engage the potential car buyers and their brand development procedures. Facebook, the world’s strongest social networking site with over 1 billion active users worldwide, has online profiles and pages of auto major Tata Motors, and Indian arms of Hyundai and Nissan.
Hyundai Motor India Limited (HMIL), the country’s largest exporter and second largest manufacturer of passenger cars, has put real work and efforts on its Facebook profile – ‘Hyundai India.’ The company’s Facebook page has over 1 million subscribers and receives heavy 24x7 traffic, including the ‘Likes’ and ‘Comments’ from domestic car enthusiasts. The South Korean auto giant regularly updates its Indian clientele with the latest finance schemes, discount offers, new arrivals and many other crowd pulling contests.
Nissan Motor India Private Limited (NMIPL) also has a pretty large fan base on its Facebook page called ‘Nissan India’, with almost 730,000 subscribers. The page features enticing photos and videos of a number of Japanese car maker’s models, along with teaser shots of its yet-to-be launched products. The page admins answer the queries of anxious followers of the page and also shed light on the ongoing rumours about upcoming Nissan cars in India.
Tata Motors, the country’s largest automobile manufacturer, has dedicated a special Facebook page called, ‘Tata Motors Full Throttle’ for the Indian off-roading adventure enthusiasts. The Tata Motors Full Throttle Trails is a chain of extreme off-roading adventure motor sporting events conducted by the utility vehicle maker. The Facebook page has over 212,000 followers and keeps motor sport enthusiasts updated with the results and latest motor sports events happening in the country.