Korean brand Hyundai has been the strongest rival to Maruti Suzuki in India. With more than a decade's presence in the country, Hyundai has tapped to the needs of customers right from the budget class to the luxury segment. Today with about 15 years of presence in the country, the company's success can be measured with 3.5 million happy families who own a Hyundai product.
The company has initiated a new corporate campaign named -'Life is Brilliant' that projects company's core values i.e not just selling cars, but also letting customers know that they are indeed a priority for the company. The advertisement also shows that Hyundai always strives to offer experiences and values that go far behind a customer's expectations and needs. The commercial built around Indian ethics projects the brand in a good light.
