Hyundai being well known as the largest passenger car exporter and country's leading premium vehicle manufacturer, has reportedly achieved a remarkable milestone in social media space with over 5.5 Million fans on its Facebook page and over 17.5 million video views on YouTube. The new milestone achievement is said to be a part of Hyundai's strategy to actively reach out to a larger cross section of customer base by engaging on real time basis via social media platforms.
The company had almost doubled its digital presence in recent months thereby enabling good level of engagement with fans. As Hyundai Motor has always been striving on direct customer interaction and also connect with Indian youth, it continuously strives to enhance the customer connect through continuous innovation and evolve as a youthful & exciting brand.
Hyundai being perceived as youth-oriented brand, it has adopted an approach that efficiently manages to strike a chord with the current youthful trends that are engaging and active on all digital platforms. The Indian car buyer is getting younger and is indeed quick in adapting to global trends. Studies have also shown that the communication behavior amongst the youngsters has been evolving. Hyundai has designed a new strategy by introducing the pictograms, infographics and emoticons which is said to be a common language that is adapted by the youth to communicate with each other.
Hyundai has successfully created memorable campaigns and experiences for young Indian customers who have positioned themselves as an ace auto brand on social media during the recent launch of Grand i10, Elite i20, all-new 4S Fluidic Verna and i20 Active. The key to Hyundai's success is considered to be its ability to connect with the Indian customers with appropriate products that appeal to diverse segments & excite them towards opting for the Hyundai brand.
