The country’s second largest car manufacturer, Hyundai Motor India Ltd (HMIL), has announced the second edition of the ‘HyBUY’ program for Xcent customers. The new campaign is expected to help Hyundai boost sales for the Xcent this festive season. The HyBUY programe is limited to 400 customers on a first-come first-serve basis. The first edition of the HyBUY programe witnessed 300 bookings for the Elite i20 in just about 15 days of the official announcement of the program.
The online marketing campaign HyBUY gives customers an opportunity to avail benefits on their own through simple mechanism of social sharing. This means that young as well as old customers who are well acquainted with the online world can refer their family members or friends to avail benefits under the HyBUY programme. Depending on active social sharing efforts, customers can avail benefits such as – third year warranty/60k, premium interior enrichment, exterior beautification or under body protection.
Speaking about the second edition of the ‘HyBUY’ initiative, Puneet Anand, Sr. General Manager and Group Head – Marketing, Hyundai Motor India Ltd. said, “HyBUY is a marketing innovation designed to create buzz on digital platforms and provide an innovative car buying experience to customers. After exciting the customers with ELITE i20 in the first edition of HyBUY, we have now opened HyBUY with our Stylish Family Sedan- the All New Xcent. The first edition has shown a trend of youngsters referring their friends and families to avail the benefit of the HyBUY program. In its second edition, we have opened booking for 400 Xcent customers with exciting offers adding to the customers’ delight this festive season.”
