In an effort to expand its presence in the rural Indian markets, Hyundai Motors India Limited has launched the ‘Experience Hyundai’ campaign across 418 rural locations. A Caravan of Hyundai cars will arrive in smaller towns and villages to help the company connect with the rural markets. The Pan-India road show campaign during the festive season organized by India’s second largest car manufacturer will help the brand indulge in better engagement activity with potential customers.
In efforts to reach out directly to customers, the teams will visit residential colonies, markets, banks, schools and colleges, post offices and other commercial complexes over the next three months and showcase the range of Hyundai cars. Speaking about the campaign, Rakesh Srivastava, Director, Sales and Marketing, Hyundai Motor India Ltd. said, “Rural market is a key driver in Hyundai’s growth strategy in India as these markets are growing fast with the economy. Our continued focus through initiatives such as ‘Experience Hyundai’ campaign has made Hyundai a preferred brand in the growing rural market. We are confident of establishing a strong brand presence for Hyundai offering unparalleled value through global technology and feature-rich cars to the customers in the rural market.”
Hyundai will also offer test drives and festive schemes to interested customers. Moreover, the company claims that it will also offer festive schemes, attractive finance and exchange offers along-side various interactive games, quiz, assured gifts and lucky draws.
