Hyundai India, the country's largest passenger car exporter, has reported a fall of 7.83 per cent in its total sales during the month of July 2013 with sales amounting to 48,704 units in comparison to 52,845 units delivered in the same month last year. During the period, the domestic sales of Hyundai Motors India Limited were 25,965 units, reporting a fall of 5.87 per cent as against 27,585 units sold in the corresponding period of last year.
Expressing his views on the sales performance, the Senior Vice President, Sales and Marketing, Rakesh Srivastava was quoted as saying, “Volumes are under pressure despite attractive consumer promotion as customer and market sentiments continue to be suppressed. The frequent price increase in the fuel price on account of depreciating rupee has further increased the challenge to grow volumes.”
In the month of July 2013, the exports of Hyundai India dipped by 9.98 per cent, amounting to 22,739 units over 25,260 units delivered in the year-ago period. Industry experts are of a view that the fall in sales of South Korean auto maker will surely lead to the launch of some new models in the Indian auto market. However, it is yet to be seen that which segment will be targeted by Hyundai