Hyundai Motor India Ltd (HMIL), India's largest passenger car exporter, has come with its monthly sales figures for September 2012, which marked a dip of 14 per cent with deliveries of 30,851 units against 35,955 vehicles delivered to buyers in the same month last year. However, the exports of country's second largest car maker reported a growth of 3.9 per cent during the period.
Expressing his views on the September 2012 sales, the Vice President (National Sales) of HMIL, Rakesh Srivastava, quoted, “We expect the suppressed demand would improve on account of festive purchases as the demand peaks during this period. The neo Elantra, a modern premium brand has received an overwhelming customer response making it a top performer in the executive segment.”
During the period, in A2 segment, comprising Eon, Santro, i10, i20, the car maker sold 46,414 units, while in A3 segment, which includes Accent and Verna, the auto maker delivered 6,287 units. The South Korean auto company delivered 781 units of its executive sedan Elantra, which lies in A4 segment, in September 2012, while distributed 20 units and 56 units of Sonata and Santa Fe, which lies in A5 and Sports Utility Vehicle segment, respectively.
In order to change the tides, the company has framed some new plans, which will help it to increase the domestic sales. As a part of comeback plan, the car maker is trying to refresh its existing products and in-turn launch the new models, mainly the diesel variants. Reportedly, the company will introduce a diesel version of its flagship i10 hatchback in the second half of 2013.
On this, Srivastava said, “We are trying to strengthen our position in every segment and we are trying to do this by refreshing existing products and introducing new ones.”
