Hyundai Motor India Ltd (HMIL) today inaugurated India’s first Digital Automotive Experience Outlet at Unity Hyundai, New Delhi. Unity Hyundai – Digital Experience Outlet is a “New Thinking, New Possibility” approach which offers a car buying experience to modern shoppers by adopting the digital screens and artworks. It will provide a customer-centric experience allowing visitors to research, test-drive, part-exchange their old car and purchase a new Hyundai car – either with cash or through various finance packages.
Mr. Y K Koo, Managing Director, HMIL commented, “Hyundai has the customers truly at its heart. This outlet expresses Hyundai’s modern premium brand identity. Unity Hyundai is India’s first Interactive, Creative and Understanding space which boosts the Hyundai brand value by creating an emotional connect with the existing and future customers. The key drivers for the success of Unity Hyundai - Digital Experience Outlet will be Evolution, Innovation and Experience. This exciting new digital outlet from Hyundai exemplifies these themes to create a unique experience.”
