Hyundai Motor India Limited (HMIL) today announced its exclusive category rights to the ICC Cricket World Cup 2011. The company has also become the official automotive partner for the ICC i.e International Cricket Council for 4 years, from 2011 to 2015. The company will be the official transportation for the players, authorities and VIPs present and involved in the event.
Elated on the alliance, H W Park, MD and CEO, HMIL said, "Ground transportation is critical to the successful staging of an international event like the ICC Cricket World Cup and Hyundai will endeavour to provide the best and the most luxurious transportation option for the players, officials and VIP guests."
The cars to be used by players and VIP guests during the World Cup and till the contract that extends till 2015, include hatchback Hyundai i10, SUV Santa Fe, sedan Verna Transform and Sonata Transform. Besides the World Cup, Hyundai will also become the transport partner for Women's World Cup and the T20 championship.
Not just cricket, Hyundai has been associated with FIFA World Cup as its auto partner. The company aims to continue its alliance with popular sports. To build the excitement among its wide customer base, Hyundai Motors has offered to conduct activities like Hyundai Fan Park wherein users can gather and watch live matches while enjoying refreshments. The customers can also win matches in the activity.
