In a car market as huge as India, it is quite difficult for a particular type of model to establish dominance. However, there is a pattern to the psychology of the Indian buyers, which is driven by factors like affordability, fuel efficiency and to some extent, the style of a car. Most Indian buyers are always on the lookout for cars that have all these qualities. There is one particular segment of models that buyers in India have a great penchant for – hatchbacks. The compact car segment has been, undoubtedly, the most successful segment in the history of the Indian car industry. This can be quantified by the fact that two of the most successful car companies in the Indian car market, Maruti Suzuki and Hyundai, can attribute their dominance to hatchbacks. These two companies, in particular, offer buyers with a number of small cars, ranging from compact to premium.
If we were to analyse why hatchbacks are so prominent in India, the answer would not be difficult to comprehend. They are compact, easy to drive, fuel efficient, affordable and suitable for road conditions in India. Modern day hatchbacks are designed with the latest technologies and also have a lot of security systems. Hyundai is one auto maker in India that has gained dominance in the Indian market with its hatchbacks. It is, perhaps, the only company in the passenger market that is in direct competition with the country;s largest passenger car maker, Maruti Suzuki. Hyundai has a wide range of hatchbacks, which includes the likes of Santro Xing, i10, i20 and Getz (discontinued). Hyundai has become a popular brand in the country and is also has a lot of big names as its brand ambassadors.
Santro Xing is a compact hatchback that is powered by an engine with a displacement of 1086 cc. It comes in both petrol and LPG variants with the option of AC and non-AC. The 1.1 litre engine features the MPFI (Multi Point Fuel Injection), which ensures fuel efficiency and a good performance. According to company claims, the Hyundai Santro Xing gives a mileage of around 15 kmpl and 18 kmpl in city and highway road conditions, respectively. It is a car that moves around well, easy-to-handle, features reasonable stylish and is fuel efficient, which makes it an ideal vehicle for normal city driving conditions.
Hyundai's i10 is another hatchback that is quite popular among Indian buyers. It comes in variants like including Era, Magna, Sportz and Asta. The Hyundai i10 is appreciated for its fuel efficiency, compactness, easy handling and looks. Apart from the i20, Hyundai also launched the i20, a premium hatchback with a lot of features, advanced technology and overwhelming interiors. Elegant, powerful, spacious and stylish, the Hyundai i20 comes in both, petrol and diesel variants. Industry experts are of a view that to say that hatchbacks have contributed mainly to Hyundai's strong position in the Indian passenger car market would be an apt remark.