Hyundai EON, the recently launched small car in the Indian market, that has been receiving a staggering response from the Indian buyers, will now be seen on display at various metro stations, in the National Capital. The car is also being showcased at the Indira Gandhi International Airport, New Delhi.
The whole new advertising concept has been brought up by BIG Street, which is owned by Reliance Broadcast Network Ltd. The new fascinating Hyundai Eon will now be seen on display at 6 underground Metro stations, 15 high footfall stations of Reliance Metro Express and Delhi Metro. The new innovative campaign will be of 21 days, during which the company is aiming to educate the people of national capital about this new small car of Hyundai.
While further informing on the new advertizing campaign, Rabe Iyer, Executive VP, RBNL said, "Product display is one of the most effective ways to reach out to your prospective customers, especially in India where people prefer have a feel of the product before taking any decision. Hyundai Motors's faith in the efficacy of displays in metro stations has been justified by the quality of leads they have received."
The Hyundai EON model was launched in the Indian market on October 13th and it has been receiving good response from the buyers of this segment in India.
