According to the recent survey undertaken by JD Power and Associates, Hyundai Motors, South Korean car maker, is counted as the most loyal brands of United Sates. Ford Motors and Honda Motors jointly held the second place on the list.
The survey was conducted in 2011, wherein around 70,000 car owners participated. In the survey, owners were questioned about the type of cars they drive, will they purchase the same brand again and any new model they leased, to name a few. Hyundai Motors US released a statement saying, "More customers feel satisfied about our models as we have endeavoured to enhance the quality [of our products]."
There were about 33 car brands that on the list of the most customer loyal car brand. Along with Hyundai, which attain the first position, Kia Motors, South Korea's second-largest automobile maker and Hyundai's partner, acquired the fourth position. Besides them, BMW, the German car maker, held the third position, whereas Mercedes-Benz and Lexus took fifth and sixth positions, respectively.
Hyundai enjoys a prominent position in the global market and this survey goes a long way in consolidating that fact. In India, too, the manufacturer is among the high selling car makers, currently holding the number 2 spot for domestic sales and number 1 position for exports.
