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        Honda to Make its Car More Competitive in India

        Satish Kalepu

        Satish Kalepu

        Honda is eyeing the Indian market to mark a stronger presence in the country. Most of the auto makers have already set up their Indian manufacturing units in India. Now Honda Siel Cars India Limited is eyeing the Indian talent pool for its R&D facility which was recently established. This research facility intends on more localization of components to make the cars more competitive in the Indian market which is extremely price sensitive.

        Honda’s current R&D team strength is around 25-30 which will be ramped up in phases. The company has resorted to more localization due to higher cost of imports, its dependence on imported auto components, shipments as well as dollar rupee fluctuation in the market. Currently, it launched Accord V6 whose base model has 74 percent of localization. The high end model ofAccord V6 has 72 percent localization. Its luxury sedan models as well as upcoming premium hatchback models will also have high level of localization.

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        Honda also stated that the Indian manufacturing arm will also help the company to do business in South East Asia due to India’s Free Trade Agreement with ASEAN nations.

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